SOV Analytics

Share of Voice Analytics is an innovative solution for managing promotional communications and product advertising in a single, integrated omnichannel platform. It monitors the daily presence of a new publication, its share, price and promotion in the physical and digital media.

Benefits

  • Enhances analytical capabilities and control of price agreement compliance.
  • Analyzes the depth of own and competitors’ offers.
  • Integrates all market information into a single platform.
  • Standardizes the interpretation and registration of product publications, prices, and promotions.

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